1. Finding Key Pieces of Information
This before has a lot of information:
And not all of the information is important. My eye starts to highlight what the key pieces are – and to remove the unnecessary info:
And the after leads the audience’s eye to key pieces of information:
2. TELL your audience what to think, don’t just present a bunch of information
The before just shows a bunch of data:
The after divides information into a couple separate slides to make it easier for the audience to consume. It also provides a clear point of view, instead of just flatly presenting data:
3. Be Visual
The before is so boring to look at:
The after feels visual and clear: